10th September 2019 – “By Innovation Only”

It’s that time of year again. The big Apple September media event is almost upon us. Being a big Apple fanboy I always feel like this event is like Christmas Day for me, so as ever I am very much looking forward to it. The rumour mill has been gathering momentum recently and the purported leaks of iPhone handsets seem to come earlier and earlier every year. So what can we expect this year? In this post I’ll take a dive into what the main things are that I think will be showcased at the event this week.
iPhone
Tech media has been awash the last few months with supposedly leaked images of the new iPhone handset. It’s reported to feature a triple camera system on the rear of the device, housed in a square camera enclosure. These ‘leaked’ images make the design look quite un-Apple like to me. They seem to be a far cry from the seemingly perfected iPhone 5 design a number of years ago – I’m always looking at you camera bumps! However I guess as camera improvement seems to be the main innovation with smartphones, a more industrial design is probably the least we can expect with this new handset.

It has been reported that the naming system for iPhone is going to change, with the updated iPhone XR being renamed simply iPhone, and the more expensive updated iPhone XS being renamed the iPhone Pro. I’m not sure how I feel about this if it does come to fruition. On the one hand, the renaming will bring the product into line with the iPad, and the Mac. But how “Pro” will this iPhone really be? If it is simply just an incremental upgrade, with faster processor and OLED screen etc. then I don’t think it should warrant the “Pro” moniker. If Apple went down the route of making their own interchangeable camera lenses, in the same manner as Moment lenses, then I would be on board. But after reading the rumours it just seems that they would make the move to differentiate the two handsets.
What I would like to see is a really competitive line up of phones, with the re-introduction of an updated iPhone SE with a smaller form factor. Give it an LCD, Face ID and a single camera system. This would cater to that market that want a smaller handset and aren’t interested in a camera system with all the bells and whistles. For non iPhone users this type of device would represent an excellent and cheaper entry point into the Apple ecosystem, and if the company want to get as many subscribers to their TV+ service, then this could only help that move.

In the middle of the line up you could have the updated version of the iPhone XR. Large six inch LCD screen, improved camera system, a choice of coloured finishes. Make this the go to iPhone.
At the top of the line up there could be the flagship – an updated iPhone XS Max with 6.5-7 inch OLED screen. Make this for the power users – give it all the innovation they’ve got, and make it the best device possible.
I have also heard that this year Apple may change the cable supplied with the new devices to a Lightning with USB-C, with a view to changing the device to full USB-C connectivity in 2020. In my opinion it’s quite simple, if Apple are truly serious about switching to USB-C then they should just bite the bullet now and change the connection on the device. Sure there will be a proportion of people that complain but it just seems indecisive to me otherwise and by trying to please everyone they may actually create more hassle.
Apple Watch
The big update to the Apple Watch was last year when the Series 4 was released. This year I see it simply being an incremental upgrade to the Series 5. I expect the design to remain the same, but I would like to see improvements to the battery, and added support for more types of Qi wireless chargers. It would be great if you could place your watch or your Airpods on top of you iPhone for a quick burst of wireless charge but maybe I’m living in a dreamworld. At WWDC they Apple showed us that apps will be able to run straight from the watch. I wonder whether this is the start of a move to un pair the device from the iPhone, and perhaps make it usable with other devices which could be good for Android users.
Apple TV dongle

If Apple were to release a smaller dongle for their Apple TV service in a similar fashion to the Fire TV stick and the Google Chromecast AND price it competitively, say under £50, I really think this would help people to subscribe to their new Apple TV+ streaming service. It could just be 1080p, no need for 4K. It would just be to get people through the door. If people like the product and the service they may then consider upgrading to the powerhouse Apple TV 4K and moving the dongle into a bedroom.
HomePod
This is an interesting product category. Apple have been severely left behind by Amazon and Google in this category. Both of those tech companies seem to release new devices all the time and consumers lap them up. I know that I have added a number of Alexa devices and Smart home peripherals because of their accessibility and big discounts throughout the year. Apple really needs to do something in this area if they want to be a force in the Smart Home arena. I wonder if Apple needs to rethink this product a bit. Make it less of a very good expensive speaker system (we have Sonos and other alternatives for that), and more of a Home hub. Like J.A.R.V.I.S. from Iron Man. Stick Paul Bettany’s voice into Siri and maybe I’ll buy it straight away.
